You've got a CRM, you've got developers, and between the two, you've got someone (you, your admin, an intern, whoever) copying prices, pasting photos and translating descriptions by hand. Every morning. Every time a price changes. Every time a developer launches a new phase.
That work isn't necessary. REDSP connects to your CRM and keeps your new-build stock up to date on its own, without anyone touching a keyboard.
Benefits of integrating REDSP into your CRM
REDSP is a new-build database, and inside it you've got more than 1,940 active listings right now with prices, availability, photos, plans, developer details and commission.
REDSP generates an XML feed with every property you choose and your CRM reads it automatically. The feed is a file your system checks every day and pulls the listings from: new additions, price changes, reserved units, sold-out developments. You don't open anything, you don't import anything, you don't correct anything.
Put another way. Without REDSP, new-build stock gets into your CRM because someone types it in. With REDSP, it comes in because the feed brings it.
How REDSP connects with your CRM
You don't need IT knowledge or any technical skills, it's designed so you can do it without any trouble.
Your website and portals update on their own thanks to REDSP
Once the feed is inside your CRM, REDSP feeds your CRM, and your CRM feeds your website and your portals, like a chain.
Does the developer change a price? Your listing reflects it.
Is a unit reserved? It disappears from your website.
Has a development sold out? It stops being shown.
What your client sees matches what the developer has, without you reviewing anything.
Before you commit, you can see it working. REDSP publishes a trial feed that you can import into your CRM to check how the information syncs into your system, without having to sign up yet.
Why an automatic feed loses fewer sales than your Excel
The integration doesn't just save you time, it secures the data. If you're pouring new-build stock onto your website by hand, an error is only a matter of time.
Prices you load three days late, reserved units still published, listings with last month's availability… The REDSP feed pulls the information directly from the developer, not from a portal or a PDF forwarded six times, and it updates on its own.
And along the same connection comes everything else you'd normally have to set up separately:
- Data straight from the developer and always up to date. The information comes from the source and syncs on its own, so what you show matches what's actually there. No lag, no awkward moments in front of the client.
- 12 languages ready to publish. Each listing comes in Spanish, English, German, French, Dutch, Polish, Russian, Danish, Swedish, Norwegian, Lithuanian and Czech. You don't translate a single line, and you can personalise the copy with your own details so it isn't identical to another agency's.
- Directory of developers on every listing. Who they are, what commission they pay, how to contact them and a direct link to their documentation. No middlemen.
- Microsite and property selection. Send your client a selection of the properties you want them to see, in minutes.
Sign up and see it for yourself
The integration isn't a technical ordeal and you don't need to hire an IT specialist. You sign up, choose your area, the team sets up the feed for your CRM and you start receiving updated new-build stock. You've got direct support by phone and WhatsApp if anything doesn't fit, and you can cancel whenever you like, with no penalties and no explanations needed.
If you want to test it before deciding, import the trial feed into your CRM or ask us for a demo.
